As the man who made Brooks Brothers cool again several years ago, Simon Kneen knows a thing or two about freshening up classic American brands. In his role as creative director for Banana Republic, he’s aiming to bridge the company’s original incarnation as a travel-themed retailer (remember when its stores used to feature Jeeps and tropical foliage alongside screen-printed tees?) with its current mix of sophisticated, well-priced sportswear.
“I wanted to stay true to our
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